Brand Manifesto
Kareem: Rooted From China, Contribute To The World
Tea, a treasure of Eastern civilization, embodies five millennia of Chinese cultural heritage and philosophical wisdom. From the legend of Shennong tasting a hundred herbs, to Lu Yu’s Classic of Tea, to the jingle of camel bells along the Silk Road, tea has journeyed across the world, becoming a shared cultural legacy and a spiritual symbol for humanity.
Since its founding on April 20, 2023, Kareem Tea has embraced the declaration: “Rooted From China, Contribute To The World”. This statement honors the historical lineage of tea culture while eloquently reflecting corporate responsibility in today’s era of globalization. In just seven words, it vividly outlines the journey of a China tea enterprise - rising from its roots, engaging with the world, and ultimately giving back to the shared future of humankind. It powerfully conveys both cultural confidence and global responsibility.
Originated From China: Deep Roots and a Resolute Mission
Kareem Tea is deeply rooted from China, a land with a profound tea heritage. For Kareem, tea is more than a beverage - it is of culture and belief, philosophy and lifestyle. Out of this deep understanding and passion, Kareem Tea was born, dedicated to preserving and promoting the essence of China tea culture.
Throughout his journey, Kareem Qin (Qin Yong) - the founder of the China-Arab.com, Executive President of the China-Arab Exchange Association, and chief strategist of Kareem Tea - has made “the China Tea globalization” his mission. Guided by the action plan of “Global Journey of China Tea,” he has united diverse partners to advance international cooperation, enhance China tea’s global leadership, and make its voice worldwide. This mission has generated strong influence at home while also shining brightly on the international stage, becoming a shining symbol of China tea culture.
Belonging to the World: A Global Vision and Inclusive Spirit
Kareem Tea belongs not only to China, but to the world. Kareem Qin (Qin Yong) recognizes that tea, as a global beverage, carries cultural and economic value that transcends borders. Guided by this vision, Kareem Tea promotes not only the globalization of China tea but also the advancement of Africa, ASEAN, and South Asia teas on the global stage.
Through initiatives such as the Global Night of China Tea, the Kareem Global Tea Selection Conference, and a series of high-level gatherings—including Ambassadors Come For Tea, Afternoon Tea For the Royal Family, and more - as well as ten bilateral friendship tea parties including China-Arab, China-Africa, China-Europe, China-US, China-Russia, China-Japan-Korea, China-Australia, China-ASEAN, China-Central Asia, and China-Latin America & Caribbean, Kareem Tea has deepened global appreciation of China tea’s unique charm while amplifying the recognition and promotion of Africa, ASEAN, and South Asia teas. Kareem Qin (Qin Yong) firmly believes that by breaking geographical boundaries and fostering cultural exchange, the tea industry can flourish worldwide and realize the vision of “common harmony through tea.”
Contributing Globally: Action, Responsibility, and Impact
Kareem Tea’s contribution to the world extends beyond cultural exchange to practical action for sustainable industry development. To raise global standard, Kareem Tea hosted multiple Kareem Global Tea Selection Conference Series, convening senior officials, ambassadors, tea experts, and enthusiasts from around the world to explore new pathways for the industry.
The company has also established the Kareem Global Tea Selection Center, developed the KRM1008 Global Tea Selection Standard System, and formed the Kareem Global Tea Selection Expert Committee. These initiatives collectively ensure quality and safety through professional evaluation and certification, offering consumers worldwide with more premium choices while contributing to the standardization and regulated development of the global tea industry.