On July 16, 2025, the Kalim Tea Industry News Office and the Kalim Global Tea Selection Conference Organizing Committee announced:
In 2025, which marks the 50th anniversary of the establishment of diplomatic relations between China and Thailand, the two countries have achieved fruitful cooperation in areas such as economy, culture, and diplomacy. At this historic opportunity, in order to deepen China ASEAN tea industry cooperation and promote ASEAN tea brands to the world, the organizing committee of the Kalim Global Tea Selection Conference, together with the Silk Road Cooperation and Development Committee of the China Asia Economic Development Association and other Sino Thai institutions, jointly held the "Thailand Kalim Global Tea Selection Conference and ASEAN Tea Globalization Night" in Bangkok, Thailand on September 4th, with the theme of "Tea Fragrance Drifting in ASEAN, Cooperation Winning the Future". Thailand, with its geographical advantages and industrial vitality, has become the core hub for Kalim to deepen its layout in Southeast Asia. The core of this strategy aims to build a three-dimensional cooperation pattern of "ASEAN+Global".

As an advocate, promoter, and practitioner of the globalization of Chinese tea, Kalim Tea Industry is not only committed to promoting Chinese tea culture, but also takes a global perspective to promote the coordinated development and globalization process of ASEAN tea, South Asian tea, and African tea. It not only promotes international tea trade cooperation, but also builds a bridge for cultural exchange. Through two-way and multi-directional cooperation, it builds a truly globalized tea industry platform.
Kalim Tea Industry adopts the strategy of "global resource localization operation" to break through the single Chinese tea export model, incorporating ASEAN tea, South Asian tea, and African tea into Kalim's global system, forming a "world tea resource integration platform", and meeting the diverse needs of the international market for tea products. The vision of Kalim Tea Industry is not only to engage in international tea trade, but also to build a global tea industry ecosystem platform, achieving the goal of "world's best tea, shared globally".

Thailand is the third largest tea producing country in Southeast Asia, after Vietnam and Indonesia. As an important member of ASEAN, Thai tea culture has a long history, unique characteristics, and superior quality. Especially Thai silk black tea, with its unique aroma and taste, has won widespread praise from domestic and foreign consumers. In addition, Thailand's tea customs are also rich and colorful. Whether it is green tea as a daily drink or fragrant tea used for special occasions, it contains the wisdom and feelings of the Thai people. Nowadays, choosing Thailand as the starting point of ASEAN strategy is not only a recognition of the potential of Southeast Asia's tea industry, but also a foresight for the prospects of regional cooperation.
This move by Kalim Tea Industry has pushed the exchange of tea culture to a new height. It is not only a tribute to the tea culture of ASEAN countries, but also an expectation for global tea culture exchange and integration. Through this platform, ASEAN tea producing countries will establish closer cooperation with countries around the world, including China, to jointly promote the globalization of tea culture. This will not only help enhance the international competitiveness of the tea industry in ASEAN countries, but also promote the diversity and inclusiveness of global tea culture. (End)