Speech by Chairman Shao Shuguang at the KAREEM Global Tea Selection Conference Ambassador's Tea Selection and Green Tea Special Event

Published on: 2024-04-19 11:49
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Category: Video

 

Video: Kalim Global Tea Selection Conference • Ambassadors come to select tea • Green tea special event grand occasion

 

 

Video: Professor Shen Hong, a former National Tea Quality Supervision and Inspection Center professor level senior engineer, national first-class tea evaluator, and renowned West Lake Longjing tea expert, personally led the team for professional evaluation

 

 

Video: Congratulations from all walks of life at home and abroad on the Kalim Global Tea Selection Conference

 

 

On April 18, 2024, the "Kalim Global Tea Selection Conference • Ambassador's Tea Selection • Green Tea Special Session" event, jointly organized by the Overseas Chinese Tea Industry Development Research Foundation and WDEF Wodafu Digital Tea Industry Center, and supported by the Tea Research Institute of Zhejiang University, was grandly held at the China Hotel in Beijing. The meeting was chaired by Qian Yuhe, Secretary General of WDEF Wodafu.
More than 300 people attended the event, including Shao Shuguang, Chairman of the Overseas Chinese Tea Industry Development Research Foundation, Qin Yong, Founder and Executive Chairman of WDEF Wodafu, Executive Chairman of the China Arab Exchange Association, strategic planner of Kalim Tea Industry, tea industry experts and scholars, as well as Chinese and foreign news media and domestic green tea enterprises.
The event is themed "Chinese Green Tea, Fresh World" and invites more than 60 countries and nearly a hundred diplomatic envoys to China to participate. Through the form of "ambassadors come to choose tea", cultural exchanges are carried out to explore the path of high-quality development of Chinese tea culture in the world with international friends.

 

 

Green tea is the most representative main selling tea in China. It has a long history and rich cultural connotation. With its fresh, refreshing, rich and diverse flavor, and rich amino acids, tea polyphenols, vitamins and other nutrients, green tea has not only become an indispensable part of Chinese people's daily life, but also widely loved by people all over the world. With the increasing demand for a healthy lifestyle, more and more people are paying attention to and enjoying drinking green tea. China is the world's largest producer and exporter of green tea, accounting for about 80% of the world's green tea production and exports, firmly ranking first in the world.

 

 

The "Kalim Global Tea Selection Conference • Ambassadors to Choose Tea • Green Tea Special Session" was held to enable envoys from all countries to personally participate in tea tasting, so that people around the world can fully feel the infinite charm of Chinese green tea that dare to be "fresh" for the world! Through tasting and selection, select the green tea that the ambassador likes to drink, so as to know what kind of Chinese green tea people around the world like to drink and what kind of Chinese green tea they need to drink, we can better let Chinese tea go to the world quickly!

 

 

It is reported that the Kalim Global Tea Selection Conference was held by Russia, Germany, the United Kingdom, France, Morocco, Kenya, Algeria, Egypt, the United Arab Emirates, Azerbaijan, Ethiopia, Austria, Bahamas, Pakistan, Panama, Belarus, Bosnia and Herzegovina, Botswana, Burkina Faso, South Korea, Timor Leste, the Democratic Republic of the Congo, Grenada, Georgia, Guyana, Kazakhstan, Montenegro, Guinea Bissau, Guinea, Ghana, Cambodia, the Czech Republic, Cameroon, Lesotho, Rwanda, Malawi, Malaysia, Mongolia, Bangladesh, Myanmar, Moldova, Namibia, Nepal, Nigeria, Japan, El Salvador, Serbia, Senegal, Seychelles, Saudi Arabia, Sri Lanka, Sudan, Türkiye, Venezuela More than 60 countries including Brunei, Uzbekistan, Spain, Singapore, Jamaica, Armenia, Iran, Italy, Indonesia, Zambia, and Central Africa, along with nearly a hundred ambassadors to China, personally attended the conference or expressed warm congratulations in various ways. (End)

 

 

The following is the full text of the speech by Ms. Shao Shuguang, Chairman of the Overseas Chinese Tea Industry Development Research Foundation:
Respected ambassadors, Chinese and foreign guests, and friends:
Hello everyone!
In this beautiful season full of spring scenery, a budding flower, a cup of fragrant tea, refreshing the heart and soul, the Kalim Global Tea Selection Conference • Ambassador to Choose Tea • Green Tea Special Event, sponsored by the Overseas Chinese Tea Industry Development Research Foundation and WDEF Wodafu Digital Tea Industry Center, and supported by the Tea Research Institute of Zhejiang University, was grandly held at the China Hotel. On behalf of the organizers, I would like to extend a warm welcome and sincere gratitude to all the ambassadors, guests, tea industry and media friends who took the time to attend this conference despite their busy schedules!
China is the earliest country to discover and utilize tea, and also the country with the largest area and production in the world. Green tea is the most representative main tea category in China, with a wide distribution of production areas, different quality styles, and numerous brands. In recent years, China's green tea industry has maintained a good development trend, with a steady increase in total production and sales. Among the traditional ten famous teas in China, green tea includes Dongting Biluochun, West Lake Longjing, Mount Huangshan Maofeng, Taiping Houkui, Xinyang Maojian, Duyun Maojian, as well as regional green tea brands such as Anji White Tea and Baojing Gold Tea, which are rising stars. In 2023, China's green tea production is expected to reach 1.9 million tons, a year-on-year increase of 2.5%, accounting for more than half of the total tea production in the country.
China is also a major exporter of tea, exporting to 129 countries and regions across six continents. Asia and Africa are the main export markets for tea in China, accounting for over 80% of the total export volume. Ranked by export volume, the top five exporting countries are Morocco, Ghana, Uzbekistan, Algeria, and Senegal. The export volume of Chinese tea in 2023 is 367500 tons, with an export value of 1.739 billion US dollars. Green tea remains the main force in China's tea exports. In 2023, the export volume of green tea in China was 309400 tons, a year-on-year decrease of 1.4%, with an export value of 1.18 billion US dollars, a year-on-year decrease of 15.1%; The average export price was 3.82 US dollars per kilogram, a year-on-year decrease of 13.9%. There are many reasons for the simultaneous decline in quantity and price of tea exports in our country, but the main reason is that the war has blocked the sea route and the shipping cost of tea exports continues to rise; On the other hand, the main export countries and regions of Chinese tea use US dollars for settlement, and the continuous interest rate hike of the US dollar has led to a significant increase in currency costs in traditional export markets such as North Africa; Three years of epidemic, weak demand in foreign markets; Green barriers in the international market; There is also disorderly competition and self destruction among domestic tea companies in the international market. Faced with various difficulties, the footsteps of Chinese tea entering the international market will not stop, and will become even more determined!

The Overseas Chinese Tea Industry Development Research Foundation is the only national tea industry foundation approved by the State Council, managed by the Ministry of Commerce, and registered with the Ministry of Civil Affairs. For over 40 years since its establishment, we have consistently maintained exchanges and cooperation with overseas Chinese. In recent years, we have organized the China Australia Tea Culture Festival and Tea Expo in Sydney, and also hosted the "Bring Chinese Tea to Australia for the New Year" event. The epidemic has just ended, and the China Australia Tea Expo has restarted! In order to promote the international discourse power of Chinese tea, the Sydney Declaration on Chinese Tea has been issued for four consecutive years, expressing the voice of Chinese tea to the world. After several years of promotion, drinking Chinese "leaf tea" has gained a preliminary atmosphere in Australia, especially in Sydney. Chinese green tea has also been favored by people in Australia and many traditional black tea drinking countries. For example, in some countries and regions in the United States and Europe, the position of Chinese green tea in the international market will not be shaken.
The Tea Research Institute of Zhejiang University is an authoritative professional research institution in China's tea industry, with a gathering of talents. Professor Wang Yuefei, the director, is a well-known expert and leading figure in the tea industry. Wodafu Digital Tea Industry and Kalim Tea Industry are a new force in the tea industry. They have a pioneering and innovative spirit, are dynamic combat teams, and in their own words, are the "world's best tea selectors". Based in China and facing the world, they adhere to a mission oriented, international, and brand oriented development strategy. The common aspiration of the three of us is "the globalization of Chinese tea", so that people all over the world can share the good Chinese tea and make Chinese tea spread all over the world.
Today, we are holding the "Kalim Global Tea Selection Conference · Ambassador to Choose Tea · Green Tea Special Session" event at the China Grand Hotel, inviting more than 60 diplomatic envoys from countries in China to conduct evaluations. The aim is to let countries around the world feel the charm of China's Ming Dynasty green tea daring to be "fresh" for the world through this event. This is also one of the important measures for Chinese green tea to go global, because only by understanding what Chinese tea the world likes and what Chinese tea it needs, can we truly make Chinese tea go global! Let's take the national "the Belt and Road" train, strive to promote the "globalization of Chinese tea", and work hand in hand with people from all over the world to achieve "tea fragrance everywhere, tea and the world"!
Finally, I wish all the envoys, guests, and friends good health and successful careers! I wish this event a complete success!
Thank you all!

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