KAREEM TEA and Longjing Tea have formed a good relationship and launched Kalim Longjing Green Tea

Published on: 2023-12-13 00:00
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On the afternoon of December 4, 2023, Beijing Kalim Tea Industry Co., Ltd. and Hangzhou Shilongyuan Tea Co., Ltd. signed a strategic cooperation signing ceremony for Kalim Longjing green tea at the Hangzhou Digital Ecological Building. This move marks the "marriage alliance" between Kalim Tea and Longjing Tea, officially launching Kalim Longjing Green Tea. Silver Hanqing, Director of WDEF Wodafu Digital Tea Industry Center and Founder of Tea House Earth Brand, Lin Xiaoyang, Executive Deputy Director of WDEF Wodafu Digital Tea Industry Center, Miao Yaqin, Tea Culture Promotion Master of Hangzhou West Lake Scenic Area and Chairman of Hangzhou Shilongyuan Tea Co., Ltd., and Wang Weina, General Manager of Hangzhou Shilongyuan Tea Co., Ltd., attended the signing ceremony.
Yin Hanqing, Director of WDEF Wodafu Digital Tea Industry Center and Founder of Tea House Earth Brand, said that this afternoon, Kalim Tea Industry held a strategic cooperation signing ceremony with Hangzhou Shilongyuan Tea Co., Ltd., which is of great significance and far-reaching impact, and will take a milestone step towards promoting the globalization of Longjing green tea. The profound historical and cultural heritage, great international influence, and exquisite production techniques of Longjing green tea are all important topics and cases that the Kalim brand team needs to carefully study and promote!
Yin Hanqing introduced that Chaju Earth is the main operating company of Wodafu Digital Tea Industry, actively building a digital tea industry ecosystem. Together with Kalim Tea Industry, we are raising the banner of "tea diplomacy", fully leveraging the advantages of people to people diplomacy, closely focusing on the core strategic goal of "globalization of Chinese tea", actively promoting international cooperation in Chinese tea, leading more Chinese tea enterprises to enter the markets of various countries around the world, and telling the history, culture, and story of Chinese tea with a new attitude. Together with Kalim Tea, we are fully integrated into the construction of the "the Belt and Road" with the help of the "the Belt and Road", actively playing the role of "Chinese tea flag bearer", giving full play to the role of "Chinese tea flag bearer", and through the core strategic goal of "Chinese tea globalization", reviving the Chinese tea culture, revitalizing the Chinese tea industry, so that Chinese tea can fully fragrance the world.

 

 

Yin Hanqing stated that according to the strategic development plan, Kalim Tea Industry has launched Kalim black tea, Kalim white tea, Kalim pu erh tea, Kalim Longjing green tea, and will soon launch Kalim yellow tea, Kalim oolong tea, Kalim jasmine tea, and more. Kalim doesn't grow tea, he's just a selector of the world's best teas. This is the slogan and strategy of Kalim Tea Industry. Kalim Tea Industry will fully implement and carry out tea selection work to the end, promoting it to countries around the world. At the same time, we will further adopt the principles of moving from virtual to real, symbiotic relationship between virtual and real, coexistence and growth, and harmonious coexistence with major tea producing areas and enterprises across the country through the "Nine Major People to People Diplomacy Measures". This will help promote deep cooperation between Kalim Tea Industry and major tea producing areas and enterprises in China, actively promote the two-way cooperation between Chinese tea and world tea, and enhance the influence and discourse power of Chinese tea in the world.

 

 

Miao Yaqin, Chairman of Hangzhou Shilongyuan Tea Co., Ltd., said that she is pleased to sign a cooperation agreement with Kalim Tea Industry today, which is of great significance and will effectively promote Longjing Tea to continuously enter countries around the world. With the process of globalization, traditional Chinese culture is gradually moving towards the world. As one of the representatives of Chinese tea culture, Longjing tea has a wide influence and market recognition both domestically and internationally. However, how to better promote the Longjing green tea brand and let countries around the world understand and recognize Longjing tea has become an important issue facing the Longjing tea industry at present. As the "Chinese tea flag bearer", Kalim Tea is leading Chinese tea companies, including Longjing Tea, to gradually enter various countries around the world. In the future, Shilongyuan Tea is willing to work together with Kalim Tea Industry to carry out international cooperation in Chinese tea, promote the globalization of Chinese tea, and build the international discourse power of Chinese tea.

 

 

The top grade of Longjing tea, West Lake Longjing, is the first green tea in China. It is produced in the West Lake Scenic Area of Hangzhou, Zhejiang Province, with Longjing Village as the center and nine villages and six communities. The five brands of lion, dragon, cloud, tiger, and plum are the best, and it is known as the queen of Chinese green tea. The production area has a long history of more than 1200 years. During his visit to West Lake in Jiangnan during the reign of Emperor Qianlong of the Qing Dynasty, he personally picked and brewed West Lake Longjing tea, praising its fragrant and mellow taste, and presented it as the "imperial tea" for worship.
Longjing tea is endowed with unique techniques and techniques such as "spreading", "green pot", "moisture regain", and "ash collection", giving it a graceful and youthful body shape and a rich and full-bodied taste experience. After brewing, the flag spear blooms, the aroma is strong, the soup color is refreshing, and the taste is fresh, sweet, and mellow. As the poem goes, "The wind outside the courtyard makes the west lotus laugh, and the daughter of Longjing in the Ming Dynasty is red." Longjing, like West Lake, is a perfect crystallization of human, nature, and culture, and is an important carrier of regional culture in West Lake and Zhejiang Province.

 

 

Hangzhou Shilongyuan Tea Co., Ltd. is rooted in Longjing Village and was established through the inheritance of generations of tea farmers. It is a family inheritance enterprise that combines the tea making techniques, tea culture, and tea farmer sentiment of the older generation of Longjing people. The new generation of company leaders adhere to the service tenet of "quality determines everything, integrity determines success or failure", face consumers with integrity, strictly control quality, only sell conscience tea, survive with quality, and develop with reputation. At the same time, we will not forget our original intention, help the weak and the disabled, and assist the disadvantaged tea farmers in our village to solve the problem of "difficult to sell good tea". In recent years, the company has won many honors: tea fragrance on the tip of the tongue, looking for the champion of the West Lake Best Quality Tea Competition Area, outstanding enterprises in Hangzhou West Lake Longjing Tea Core Production Area, and the "Zuogui Award" of the UNESCO the Belt and Road Cultural Interaction Project for China's Tea Communication Contribution Award.

 

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